Magic Leap App Store Link

Prior to the consumer release of the Magic Leap One, the head of design at Method Studios’ XR department asked me to collaborate on a project that the NBA commissioned to build and iterate on an AR prototype that could serve as a launch app for the Magic Leap One headset. Our goals were to design and implement an AR passthrough application that let someone comfortably be able to watch both live and prerecorded games while being able to browse stats from the teams and compare players. It was important that the UX didn’t detract or put unnecessary walls up in the pursuit of just plopping down on the couch and watching a game.

During the project, I had to get familiarized quickly with the existing ML SDK and help build a deployment and debugging pipeline for the team there. As the designs’ wireframe were crafted, I was responsible for building and iterating on the design, deploying to the device for review, and slowly building out the underlying mechanics of the application. By project’s end, we had a fully functioning MVP that:

  • Fans could design their own broadcast by placing video screens and stats around and locked to their actual environment

  • NBA Premium subscription integration for the authorization of live game access

  • Stats populate from a database on any existing game, teams, players on court, and featured plays

  • Intuitive UI provided anyone the ability to watch the game as easy as it was to turn on a TV and let the additional UX come second

Client: NBA, Method Studios
Tools: Unity, AV Pro, Lumin SDK, Figma, AWS, Python